Mazda and Trek’s partnership is official: Mazda is now the exclusive automotive partner of Trek’s off-road race teams, backing the Trek-Unbroken XC and DH mountain bike squads, the Trek Driftless gravel program, and Trek’s events across North America.
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Toyota took a humble hatchback, dragged it to the most punishing racetrack on Earth, stripped out the back seats, and handed us a street-legal rally car.
If you like driving—and I mean actually driving, not just commuting with adaptive cruise control on—you need to look at the 2026 GRMN Corolla. Toyota is pitching this as the absolute peak of the GR lineup. Translated from corporate-speak: it goes fast, it handles like it’s on rails, and it’s built purely for driver joy.
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There is an old saying: support those who support you. So, when Hyundai showed up as a main sponsor for the 2026 BET Awards, they instantly earned some major cool points with me.
So, how did Hyundai invest in culture during the 2026 BET Awards? Hyundai became an official integrated partner for the weekend, sponsoring the FanFest main stage, providing high-profile celebrity red carpet rides, and presenting Teyana Taylor with the Icon of the Year Award. By backing “Culture’s Biggest Night,” the automaker traded stiff corporate ads for genuine cultural relevance.
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Can Mazda’s new car color increase your mood? Maybe. While no scientific study proves that driving a green car will instantly make you calmer, decades of color psychology research suggests green is associated with balance, nature, and relaxation. Mazda’s new Zinc Green isn’t just another paint option—it may subtly change how you feel every time you get behind the wheel.
Mazda recently introduced Zinc Green for the MX-5 Miata during the Karuizawa Fan Meeting in Japan. According to the automaker, the new shade was designed as a lifestyle color that shifts depending on the lighting, looking vibrant in direct sunlight and more muted under cloudy skies. Gotta love earth tones.
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Anthony Ramos has teamed up with Toyota for “Endurance Is Our Game,” a summer campaign that turns the never-quit energy of Latino soccer fans into a straight-up love letter to Toyota trucks. Ramos shows up the ad as a weatherman forecasting an incoming “tear storm.”
The idea celebrates aguante. That refusal to give up no matter the score. And if you watched any sports this week, that theme is landing at the perfect time.
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Ford did something rare with the new Bronco. They took a vintage shape, gave it modern bones, and somehow made it feel classic and futuristic at the same time. The two-tone paint. The throwback silhouette. It just worked.
So it got me thinking. If Ford can pull that off, who’s next?
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