Anthony Ramos has teamed up with Toyota for “Endurance Is Our Game,” a summer campaign that turns the never-quit energy of Latino soccer fans into a straight-up love letter to Toyota trucks. Ramos shows up the ad as a weatherman forecasting an incoming “tear storm.”

The idea celebrates aguante. That refusal to give up no matter the score. And if you watched any sports this week, that theme is landing at the perfect time.